Web banners are the front line of your website, and guide people where you need them to be. A poorly designed graphic will certainly not promote a healthy click through rate, and therefore weigh heavy on your marketing budget, whereas an image that has been carefully thought out and implemented properly, can increase your ROI quickly.

Web banners come in either static or animated and sizes will vary depending on your marketing campaign.  Google image ads will require 8 sizes”

Leaderboard (728 x 90)
Banner (468 x 60)
Small Square (200 x 200)
Square (250 x 250)
Medium Rectangle (300 x 250)
Large Rectangle (336 x 280)
Skyscraper (120 x 600)
Wide Skyscraper (160 x 600)

Your banners will also need to be adjusted to accomodate the Google’s Link and your URL. If you do not change your banner sizes, they will look compressed, so be sure to submit your banners in the “new format sizes”.

Void Banner: 468×49
Followerboard: 728×79
Almost-Square: 250×239
Small Almost-Square: 200×189
Depressed Large Rectangle: 336×269
Depressed Medium Rectangle: 300×239
Short Skyscraper: 120×578
Wide-Short Skyscraper: 160×578

Recent Banner Designs